Tag Archives: Social Media Marketing

United Airlines: A Case Study in Using Social Media to Raise Awareness and Facilitate Institutional Change

Brian E. Kinghorn, Ph.D. Posted on by  

Brian E. Kinghorn, Ph.D. On April 10, 2017, a 69 year old ticketed passenger, who was “randomly” picked to deplane from a United Airlines flight to accommodate some United employees, was forcibly removed from his seat by police/security officers and … Continue reading →

My Thoughts on Mike Rowe’s Approach to the ALS Ice Bucket Challenge

Brian E. Kinghorn, Ph.D. Posted on by  

My thoughts about the ice bucket challenge are very well summed up by Mike Rowe (see his comments here).In short, in response to the “500 or so individuals who publicly challenged” him (some in less than friendly ways), Mr. Rowe and his dog both … Continue reading →